Advergaming is not about gaming. Dat is de visie van reclamemakers. Advergaming gaat namelijk over geld verdienen. En het werkt: meer dan bij tv gaan mensen positief denken over het geadverteerde product en zijn ze geneigd om over aanschaf na te denken. Kassa! Meer weten? Lees dit stuk. Citaat: "Without a true metric or value for engagement, which the Advertising Research Foundation is working on, the value of increased engagement time with the brand is fuzzy, but still very positive. We've seen a direct correlation between time spent with a game and purchase intent (measured by click through to buy a product). In that sense, the thirty-second spot can never deliver the same limitless and scalable interaction time. What advergaming is really showing us is that the web is becoming an advertising medium that "jumps the curve" experientially. Print is static. TV is linear. Advergaming is interactive video meets consumer created content meets 3D explorable worlds meets social communication. As the technology continues to evolve, budgets are increasingly the only limit on creativity. At the end of the day, advergaming is not about gaming - at least, not in the traditional sense. Rather, it is the gateway to creative thinking for online branded entertainment. There isn't always going to be a high score, or an opponent to beat. It's the breakthrough of real interactive and entertaining experiences, storytelling and consumer creation - not flashing banners and pretty splash pages - that will drive online creative into the next decade."